Is Breakfast Cereal Doomed at General Mills? — Market Mad House
Published in
6 min readJan 2, 2020
Low cash flows, a changing retail landscape, and changing TV viewing habits could doom General Mills Inc. (NYSE: GIS).
The cereal maker reported an operating cash flow of $884.5 million, a net income of $591.4 million, and an ending cash flow for the quarter that ended on 30 November 2019. However, General Mills’ quarterly operating cash flow grew from $572.10 million on 31 August 2019 to $884.50 million on 30 November 2019.