Is the Basic Attention Token (BAT) the Future of Advertising? — Market Mad House

The brains and big money behind the Basic Attention Token (BAT) are betting tokenization is the future of advertising.

In essence, BAT’s creators gamble that a different advertising business model is developing for the 21st Century. The old; 20th Century, business model is advertisers or content providers deciding what people want to see, hear, or read.

In traditional radio; for instance, a disc jockey or manager creates a list of songs he hopes people will listen to…