Is the Basic Attention Token (BAT) the Future of Advertising? — Market Mad House

The brains and big money behind the Basic Attention Token (BAT) are betting tokenization is the future of advertising.

In essence, BAT’s creators gamble that a different advertising business model is developing for the 21st Century. The old; 20th Century, business model is advertisers or content providers deciding what people want to see, hear, or read.

In traditional radio; for instance, a disc jockey or manager creates a list of songs he hopes people will listen to…



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Daniel G. Jennings

Daniel G. Jennings is a writer who lives and works in Colorado. He is a lifelong history buff who is fascinated by stocks, politics, and cryptocurrency.