Target (TGT) Making Money amidst the Amazon Apocalypse

Target (TGT) is making money amidst the Amazon apocalypse but how long can it survive?

Target (NYSE: TGT) will survive longer than you might think because of a clever utilization of cutting edge-technology. For instance, Target is deploying a mobile checkout solution called “Skip-the-Line.”

Will Skip-the-Line Help Target (TGT) Make Money?

Skip-the-Line allows Target (TGT) associates to accept credit card, debit card, and check payments from mobile device, a press release claims. Thus, consumers can pay for merchandise without going near a register.

However, Skip-the-Line is about efficient store operations not customer convenience. To explain, Target could reduce the number of cashiers and registers; and associated costs, if Skip-the-Line succeeds. Thus, an obvious benefit of Skip-the-Line is less need for the expensive holiday staffing.

Additionally, lines could be shorter and faster which will make Target more attractive to shoppers. I have walked out of stores without buying because of long lines. I imagine I am far from alone.

Skip-the-Line could enable Target to reduce the number of registers in its stores. Hence, Target could remove registers and replace them with displays to sell more merchandise.