The 2018–2019 holiday season promises to be brutal for department stores like Macy’s (M). For example, Sears (OTMK: SHLD) declared bankruptcy in mid-October.

Meanwhile, Macy’s faces falling revenues and intense competition from Amazon (NASDAQ: AMZN) and TJX (NYSE: TJX). For example, Macy’s revenues fell by 1.14% in 3rd quarter 2018. That reversed two quarters of revenue growth at the department store icon, the first in several years.

However, Macy’s (NYSE: M) is still the most popular online apparel brand, CNN Money reports. Moreover, Macy’s online fashion…