Will Abercrombie & Fitch (ANF) Die this Holiday Season?

Abercrombie & Fitch (ANF) could die this holiday season because it is heavily exposed to Amazon (NASDAQ: AMZN).

To explain, Morgan Stanley analysts expect Amazon to become America’s top clothing retailer by the end of 2018, CNBC observes. Importantly, most of Amazon’s apparel sales growth is driven by younger shoppers ditching brick and mortar and casual clothes sales.

Specifically, Amazon’s best-selling clothes are casual items like pants and t-shirts. Hence, Amazon has become Abercrombie & Fitch’s (NYSE: ANF)